Pinterest is now the third-most-popular social media site.įacebook and Instagram are head of Pinterest, which recently surpassed Snapchat to snag the title. This may seem small in comparison with Facebook, but think about your competition levels and the level of engagement happening on Pinterest, and it’s grown from 250 million in 2018, which is major growth. Pinterest has 400 million monthly active users. Millennials are a hot market for a lot of businesses right now, so take note of this. 50% of Millennials use Pinterest every month.
This is longer than some other average session lengths on platforms including Facebook (which averages 33 minutes), Instagram (24), and Twitter (24).
Regular pinners are spending an average of 34 minutes on the site per visit. This means lots of potential for circulation, which is good for you. There is an average of 2 million people pinning content every day, resulting in more than 100 billion pins currently existing on the platform. High-income homes are 2x as likely to use Pinterest as low-income homes.Ī Pew Research study found that a large portion of Pinterest users earn over $75,000 per year, meaning that there’s plenty of users with relatively high disposable income on the platform. The disposable income potential on Pinterest, therefore, is high. 40% of all pinners have a household income of $100k per year, and an additional 10% make at least $50k per year. Here are a few demographic statistics, however, that you might not be aware of.ġ. Many people know that Pinterest users are typically women, even though the male-to-female ratio has been closing in recent years. Pinterest demographics play a significant role in whether or not the platform is right for any given advertiser. That’s why we collected the most relevant Pinterest statistics that will help you get better results when marketing on the platform. I say this both as an over-eager pinner myself who has made purchases from products I first discovered on the platform and a marketer who has seen the selling power of Pinterest from the brand side, too. Pinterest is very different from other types of social media sites, with the emphasis from users being on finding and saving content instead of sharing it themselves. In this blog post, we’ve compiled the 31 most relevant, useful Pinterest statistics out there to help brands and advertisers decide how they can best make the platform work for them. Have you wondered exactly how successful your Pinterest campaigns have the potential to be, or whether or not Promoted Pins are worth the time? This presents an exceptional opportunity for marketers because pinners are actively looking to find content, products, and resources that match their needs. Pinterest marketing has enormous potential for yielding very concrete and very valuable results.
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